Culture

Super Bowl $tats: The Cost of Super Bowl LII

This Sunday, The New England Patriots will face off against the Philadelphia Eagles in Super Bowl LII. The Patriots have won 5 out of the 9 total Super bowls they have played in. Sunday will determine if Patriots’ quarterback, Tom Brady, will receive his 6th Super Bowl win in his 8th Super Bowl appearance.

The Eagles have appeared in 2 previous Super Bowls, though have never emerged victorious. The team took on the Patriots once before in 2004, losing 21-24 in Super Bowl XXXIX.

Sunday’s game is sure to be exciting as the Patriots fight to hang onto their title as reigning Super Bowl Champions.

Super Bowl Sunday is definitely a heavily advertised event, but just how popular is it? You may be surprised to learn exactly how much money is spent by Americans on game day every year.

Super Bowl Stats

Over 100 million people watch the Super Bowl every year. This means that over 100 million people see Super Bowl Ads. 

Over the last 50 years corporations have spent a total of $4.9 billion dollars on advertising during the Super Bowl. The current average cost of airspace for a 30- second commercial is $5 million dollars. 


Americans spend $1.2 billion dollars on beer for the Super Bowl and $1.1 billion on other alcohol.

$82 million dollars is spent on chicken wings alone – the most popular game day snack. 

Americans spend $1.4 billion dollars on Super Bowl parties, most of which is spent on food and drink. 

Snacks by State

According to Thrillist the most popular Super Bowl snacks in the states of Massachusetts and Pennsylvania (where the Patriots and Eagles have their home fields) are buffalo chicken dip and Potato Soup, respectively. In Minnesota (where they will play on Sunday) the most popular snack is Tater Tot Casserole.

Here is the most popular game day snacks by state: 

Alabama — Mississippi Roast

Alaska — Potato Salad

Arizona — Chili

Arkansas — Queso Cheese Dip

California — Chicken Wings

Colorado — Taco Pie

Connecticut — Slow Cooker Chicken Wings

Delaware — Butter Cake Bars

Florida — Sausage Cheese Balls

Georgia — Sliders

Hawaii — Crescent Sloppy Joes

Idaho — Little Smokies

Illinois — Chex Mix

Indiana — Root Beer Chicken

Iowa — Pigs In A Blanket

Kansas — Dill Pickle Soup

Kentucky — Buffalo Chicken Casserole

Lousiana — Crab au Gratin

Maine — Clam Dip

Maryland — Pizza Sticks

Massachusetts — Buffalo Chicken Dip

Michigan — Potato Soup

Minnesota — Tater Tot Casserole/Hot Dish

Mississippi — Beef Stew

Missouri — Hamburgers

Montana — Buffalo Chicken Dip

Nebraska — Hot Wings

Nevada — Sausage Cheese Balls

New Hampshire — Chili

New Jersey — Chili

New Mexico — Seven Layer Taco Dip

New York — Buffalo Chicken Wings

North Carolina — Sausage Cheese Balls

North Dakota — Bacon-Wrapped Smokies

Ohio — White Chicken Chili

Oklahoma — Stuffed Mushrooms 

Oregon — Taco Soup

Pennsylvania — Potato Soup

Rhode Island — Chili

South Carolina — Cowboy Caviar

South Dakota — Hummus

Tennessee — Skillet Dips

Texas — Sausage Cheese Balls

Utah — Pulled Pork

Vermont — Bruschetta

Virginia — Deviled Eggs

Washington — Jalapeno Popper Dip

West Virginia — Sliders

Wisconsin — Pinwheels

Wyoming — Sliders

Super Bowl LII airs this Sunday, February 4th, at 6:30 pm on NBC

Don’t have cable? Don’t worry. Learn about other viewing options here.

Source: Parade

By Global Immersions, Inc.

Global Immersions, Inc. specializes in Boston Homestay living for individuals and customized Group Homestay Programs. Global Immersions, Inc. distinguishes itself in the industry with its commitment to building cultural awareness and fostering global understanding. We are dedicated to the advancement of living and learning opportunities that provide an in-depth understanding of U.S. culture.